How Private Storefronts Are Driving Real Success for Our Clients

How Private Storefronts Are Driving Real Success for Our Clients

By Troy Gillaspia, General Manager of truecolorGRAPHICS & FASTSIGNS- South Loop

As a General Manager overseeing our busy print and signage operation, I’ve seen firsthand how the needs of growing businesses have evolved. It’s no longer just about producing quality products — it’s about how efficiently we can help our clients manage their brand across multiple locations, departments, and markets. That’s where our private storefront service, formally known as truePORTAL, has become a true game-changer for our customers. 

Why Private Storefronts Work

Private storefronts are essentially custom, online portals designed specifically for an organization’s signage and print collateral needs. These platforms allow companies to order branded materials like business cards, brochures, banners, wall graphics and more with just a few clicks. Everything is pre-approved, pre-set, and aligned with their brand standards, making the process both simple and secure.

What makes this solution successful is the balance it strikes between convenience, consistency, and control.

1. Brand Consistency at Scale

One of the biggest challenges for companies with multiple locations is keeping their brand consistent. We often hear stories of rogue designs, inconsistent color usage, and off-brand messaging creeping into local marketing materials. A private storefront eliminates those issues by locking in brand-approved templates, colors, fonts, and messaging. Teams, no matter where they’re located, have access to the same high-quality, brand-compliant assets.

2. Time & Cost Savings

Without a centralized system, ordering signage or print collateral can quickly become a headache — back-and-forth emails, last-minute design changes, and rushed approvals. With truePORTAL, the entire process is streamlined. Materials are ready to order 24/7, and we’ve built these systems to integrate seamlessly with approval workflows and budgets. That means less wasted time and fewer surprises when invoices come in.

3. Simplified Operations for Everyone

From marketing managers to franchise owners, our clients appreciate how easy these portals make their lives. Standard products are at their fingertips, customized options are built-in, and they don’t have to worry about communicating complex specs every time they place an order. 

Real Success Stories: Education, Legal, and Energy

Over the years, we’ve been fortunate to build strong partnerships with organizations across industries. Here’s a glimpse of how private storefronts have made a measurable difference for a few of them:

Houston Community College (HCC)
With multiple campuses and countless departments, HCC needed a simplified, centralized way to manage their signage and printed materials. Their private portal has been a game-changer, giving staff across all campuses easy access to pre-approved marketing assets, campus signage, and promotional materials. It’s helped reduce confusion, minimize errors, and ensure their brand remains consistent across the system.

Norton Rose Fulbright Law Offices
In the legal world, precision and consistency matter — not just in legal documents, but in how the brand is represented across offices. For Norton Rose Fulbright’s U.S. offices, our private portal has streamlined the ordering of all company business cards. Their marketing and office teams now have one reliable place to manage orders with speed, consistency, and total confidence in the quality.

Brenntag Lubricants

For a leader in lubricants and distribution like Brenntag, having consistent, compliant, and professional materials across multiple facilities in the United States is key. Their truePORTAL gives their team quick access to branded signage, labels, and fleet graphics. This has allowed them to stay efficient, minimize delays, and maintain brand consistency across their locations.

The Human Side of Technology

What truly sets our approach apart isn’t just the technology — it’s the partnership. Our team works closely with each client to understand their brand, their operational needs, and how we can build a portal that serves them best. We continually refine and update these storefronts as needs evolve, so our clients always have solutions that grow with them.

The Results Speak for Themselves

We’ve watched our clients experience real, measurable benefits:

• Faster turnaround times 
• Lower operational costs 
• Increased brand consistency 
• Easier onboarding for new team members 
• Greater confidence in their marketing materials 

At the end of the day, these private storefronts aren’t just about ordering print and signage — they’re about helping organizations operate more smoothly, present themselves more professionally, and free up their teams to focus on growth.

I’m proud of the success we’ve helped our clients achieve through this service, and I’m even more excited about what’s ahead as we continue to refine and expand our offerings.

If you’re looking for a better way to manage your signage and print collateral, I’d love to show you how a private storefront can transform the way you work.